The man in the office…

My name is Maximilian Wart, I study copywriting and obsess over buyer-psychology and marketing.

What do I do?

Landing Page Copy. The place where initial interest is turned into sales… if you do it right.
Video Scripts. I'll get your audience to watch, engage and convert. Because, even in a video, what you say still matters more than flashy edits.
Email Marketing. You already have your customers attention, I'll make sure it actually drives sales…
Brand and Marketing Consultation. Are all your traffic drivers actually in sync? Or are customers getting mixed signals that silently kill conversions?
Copy Editing. I'll refine your copy so that it targets the right audience, triggers the emotional drivers behind buying decisions and stays aligned to your brand.
Marketing Funnel Strategy. The whole package. I'll create a multiple layer campaign for you. From first contact through trust building to confident buying decisions.

You're back in Maximilians' Office and you ask him…

"In 2025, why would I spend money on copywriting? AI can write it for free and I can focus on designing and editing my content."

And you're right…

You could do that.

I'm not forcing you do to anything.

Just answer this for me before you leave:

Let's assume you have a problem…

Do you want to see a good looking ad?

or…

Do you want someone to tell you the solution to your problem?

"I want the solution obviously…

But it's not that simple, you can't sell products just by saying their a solution to a problem."

That's true, if it was that simple, I wouldn't be sitting here writing this…

…and you wouldn't read it.

The problem is that 90% of people are either…

…not conscious about their problem at all.

…or are not actively looking for a solution.

Selling to the other 10% is easy.

And you shouldn't spend money on me to do that.

But the 90%…

That's the hard part.

Before these people are ready to buy, they need to feel…

…the pain of having a problem.

…hope as they imagine a future without it.

…trust because they actually believe you can help them.

…and the fear of loss because not getting the solution means they will never get rid of the problem that keeps them up at night.

"Alright I get it, it's complicated…

But what if I tell AI what you just told me?

I'm sure it'll write good copy then…"

No.

Buying decisions are emotional.

Whether it's getting rid of the pain in our backs.

…or increasing our self-image and status with a brand new Rolex.

…or because we fear loss of some kind like FOMO (Fear Of Missing Out).

These are all feelings and emotions only humans can feel. AI can't.

And it reflects heavily in its writing.

And this is your chance to unlock a whole new market.

The 90% who were feeling clueless now feel heard understood and hopeful.

And all of that …

Connected to your product.

Do you think you're going to sell less after implementing all this?

I think it's time to stop guessing.

And find out.